The last few years have been traumatic for many businesses. Between COVID-19 restrictions and rising expenses, it seems like there is always something that needs fixing or adapting to as businesses fight to survive in a struggling economy.
If you'd like to take your SME to the next level from just surviving, to thriving, here are five top tips to ensure you are leading the way in your sector:
- Digital transformation is the key to your success:
"Going digital" isn't a new idea. Many businesses hit the ground running with emails, supply chain and marketing getting conceptualised, implemented and finalised online. However, if you have been in the game for a while, you may still have printed documents, filing cabinets and possibly even archives of information that you're not too sure how to manage.
The good news is that many of the tools you might already be using have evolved to offer you better business functionality. Find out how to accelerate your digital transformation with Microsoft solutions.
- Cloud computing:
Cloud computing opens doors to a world of possibilities. Once you have your business set up in this way, you and your IT team or partner can explore which other opportunities are available.
For example, you could manage your software from a central point. Or help teams collaborate online by sharing access to specific documents so that they can complete tasks and projects together.
Cloud computing is so popular that the costs of moving to the cloud have never been cheaper. So, aside from working more efficiently, your business gets to cut costs too. Access our free e-book on everything you need to know about cloud migration.
- Optimise your cybersecurity:
Hackers don't take holidays and, if the last few years have taught us nothing else, it’s that there is no end in sight for cyber-attacks on businesses. This is why we need to take a proactive approach and stay ahead of the game at all times.
» Start with ensuring your software licenses and security patches are up-to-date
» Then set up a water-tight backup that is secure against breaches or disasters
» Have your IT team or partner test the system regularly to check for vulnerabilities that hackers may take advantage of
» Finally, educate your team about what to look out for and understand their responsibilities in the fight against cyber-attacks
- Take care of your team:
The mental health of your team is integral to your success. When you recognise that you are working with human beings who have feelings and frustrations both within the business and in their personal lives, it helps to keep things in perspective and support them where possible.
Team members who feel heard and offered access to resources that help them grow and develop tend to work harder and stay longer as they feel fulfilled in their role within the business.
Encourage a love for learning by investing in online courses that staff can work through before or after working hours to boost staff morale and keep the team engaged.
- Customer care:
Automate systems where possible so that you can spend more time on the parts of your business that matters most. Switching your phone to a Voice over IP (VoIP) system means that your customers can get in touch with the right people at the right time.
An online scheduling tool also enhances the customer experience by removing the need for lengthy phone calls to set up appointments – with more advanced systems allowing customers to manage, confirm or cancel appointments themselves.
Of course, not all of the above suggestions may be part of your wheelhouse of expertise, which is why we suggest you partner with a managed service provider like Numata Business IT.
Numata Business IT gives you access to experts who can monitor your network, manage your hardware and software and offer advice about the latest innovations to keep your business safe, all for a set monthly fee. We will create the ideal package to exactly match your business needs, leaving your team to focus on what they do best.
Get in touch to book your free consultation and let us partner with you to take your business to the next level. Your first consultation is free.